User Surveys for Design Decisions

Vineet Raj Kapoor, Chief Mentor, Arena Animation Academy, Chandigarh conducting a Character Research

Vineet Raj Kapoor, Chief Mentor, with 6-12 year old kids, carrying out a survey of kid’s preferences in Animated Character Design.

An artist is continuously faced with design decisions pertaining to characters, concept design, backgrounds and other animation art. Often, the artist takes a judgment which sounds like a bad creative decision in the hindsight.

Vineet, Chief Mentor, Arena Animation Academy, Chandigarh, extensively advocates direct surveying amongst the user. This may not be a final method for decision which would lie with the animation producer, but, this brings to the animator, first hand information about the user reaction thus allowing them to revisit their designs and create characters that carry the appeal. This takes out some of the uncertainty of design decisions and throws up specific options to the Animation Producer to decide between.